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Bicycle Advocate Chris Kegel

Chris Kegel began his tenure with Wheel & Sprocket, Inc. in 1973, and has led the company as President and CEO since 1989. Wheel & Sprocket, with 6 retail locations in the Metro Milwaukee and Fox Valley regions, has been recognized as #1 Bicycle Retailer of the Year. This national honor was presented by the National Bicycle Dealer Association.

Chris’ commitment to the industry and his local cycling community is unbridled. Since the 1990s, Chris has served and continues to serve as board member for many of the most influential cycling advocacy groups in Wisconsin and nationally including: the International Mountain Bicycling Association, Bikes Belong, the League of American Bicyclists, the Chicago Area Bicycle Dealers Association, and the Bicycle Federation of Wisconsin.

He has performed hundreds of bicycle advocacy speaking engagements across the country and helped to raise hundreds of thousands of dollars for trail creation, maintenance and bike safety. Through donations and sponsorships of cycling events, he has helped local and national charities raise over $1 million in the past few years.

In addition, he was appointed by Governor Tommy Thompson to the Wisconsin State Trails Council 1997-2003 and has been president of the Wisconsin Off-Road Bicycling Association since 1995.

As if managing the largest bike shop in Wisconsin didn't consume enough of his time, Chris also somehow finds the ability to serve on the boards of a number of large advocacy groups:


American Diabetes Association Tour de Cure Ride Committee
Bicycle Federation of Wisconsin
Bikes Belong
Chicago Area Bicycle Dealers Association
Fall Color Festival Ride Committee
International Mountain Bicycling Association
Juvenile Diabetes Research Association National Ride Committee
League of American Bicyclists
MACC Fund – Trek 100 Ride Committee
Mequon Bikeway Committee
Miller Lite Ride for the Arts Committee
National Bicycle Dealers Association
Ozaukee County Supervisor
Ozaukee Trail Committee
Recreation for Individuals Dedicated to the Environment
Wisconsin Off-Road Bicycling Association
Wisconsin State Trails Council

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Store Hours for all 7 locations:

Mon - Fri - 10am to 8pm
Saturday - 10am to 5pm
Sunday - 12 pm to 4 pm
and open online 24 x 7


Christmas Eve- 10am to 2pm
Christmas- CLOSED
New Years Eve- 11am to 5pm
New Years- 12pm to 4pm

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