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Wheel & Sprocket - Appleton Location

3939 W. College Ave.
Appleton, WI 53914

(Click Address For Map)


Store Hours:
Monday - Friday 10am to 8pm

Saturday 10am to 5pm

Sunday 12pm to 4pm

Closed: Easter, Thanksgiving and Christmas

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Staff Email:

Brookfield Staff

Meet Our Staff

Appleton Store

Manager's Specials

Events Calendar

Ladies' Night Kickoff


Wednesday, April 23rd

Join us for Door Prizes, Flat Tire demos, Fit Clinic info, Nutrition sampling, Trek WSD Representative, Rereshments and more!

CompuTrainer Season Pass

CompuTrainer Season Pass
UNLIMITED CompuTrainer Sessions for $100

Reservations are available at the top of the hour during regular store hours.

Stop by or call the store for more information.

Appleton Features Road Bikes!

Wheel & Sprocket's Appleton location has the largest selection of Road Bikes around! We also have the experts on staff that know how to fit you and get into the right road bike for your needs.

Wheel & Sprocket Appleton is your road bike specialist!

You couldn't pick a better time to shop for a new road bike. Today, manufacturers offer more models than ever in a wider variety of price points. And component companies make an exceptional array of top-notch wheels, brakes and shifting systems that operate like never before. For example, it's possible to get 20-speed drivetrains that shift blink quick, and wheelsets so light that pedaling is effortless.

Our Buyer's Guide To Road Bicycles

Check out our selection of road bikes today!

Team Wheel & Sprocket

The Wheel & Sprocket Pro Development Team mission is to provide the support necessary to allow our athletes to compete in the most challenging pro-am cycling races in the country and to assist in the development of future professional athletes that are ambassadors for our sponsors and our sport.

Custom Bike Fitting Services

Be more comfortable on your bike, increase your speed!
Improve efficiency of your pedaling, reduce pain and prevent injury!
A Wheel & Sprocket custom bike fit can do it all. Wheel & Sprocket offers bike fitting services at all locations. Conact a Sales Associate today to make an appointment by going to any of our stores or calling 920-997-9300.

Appleton store - Team Sponsorships

Team Wheel & Sprocket


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Store Hours for all 7 locations:

Mon - Fri - 10am to 8pm
Saturday - 10am to 5pm
Sunday - 12 pm to 4 pm
and open online 24 x 7


Christmas Eve- 10am to 2pm
Christmas- CLOSED
New Years Eve- 11am to 5pm
New Years- 12pm to 4pm

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